I would have liked it more if it had some “before and after” examinations. Instead there’s a lot of success examples throughout; “look what Amazon did here” type stuff. Makes for an easy read but I really enjoy the details of problem solving. It has a lot of general explanations as to why IXD’s do some things that we learn in class or in the field. There’s hardly anything in here that Steve Krug didn’t cover in a more concise manner, IMHO.